Canopy Snacks
The highest layer of the forest is known as the canopy, where you can find the tallest trees and strongest branches. Canopy Snacks is a fictitious snack company developed to promote a high-quality snack brand that elevates you to hike the highest mountains to meet the tallest trees. Canopy Snacks offers three different trail mixes to help give you the energy you need when out on your adventure.
The Logo
The logo of Canopy Snacks symbolizes the explorations the snack can help you on and how the snack can elevate your outdoor journey. The rigid edges of the canopy font express the earthy nature of the brand, promoting the importance of the environment. The tall font relates to the great height of a canopy with trees on top to emphasize this is a brand you should explore the outdoors with.
The Packaging
The packaging is meant to be eco-friendly and reuseable, with an airtight zipper to help offer easy portability. In addition, the front label depicts digital sketches from three national parks while representing the sunrise, daytime, and nighttime.
The Merch
The Ads
The advertisement campaign explores the guidance, energy, and positive mindset your body needs that the trail mix can offer while on your adventure out in the wild. The Canopy Snack Trail Mix can help lead your way to victory from the highest mountain through the coldest winter.
In addition, the campaign consists of the seasons of fall, winter, and summer. The imagery of different seasons is meant to illustrate the versatility within the trail mix, being an energizing snack enjoyable in almost any environment.
A Campaign
To expand the snack brand, I thought it would be fun to introduce a fictional campaign that works along with the trail mix brand. Save the Trees is meant to help get more people interested and engaged in the exploration and restoration of our national parks. Establishing this campaign provides a further understanding of what this brand stands for.
