BART: Metaphor Campaign
What?
Public transportation, such as the Bay Area Rapid Transit (BART), is a great way to travel from point A to B. It is a well-known service, yet not used by the public to the fullest extent. This campaign is meant to encourage its use and explain why one should incorporate it more into their daily life!
Why?
Promote BART for its convenience, eco-friendliness, and speed through eye-catching metaphors. Encourage people in the Bay Area to use BART as there are many positives that can come from using it. Remind people of the impact they can make on the community and themselves when taking the train.
