Sprout:
A Farmers’
Market App
The word Sprout to me means the growth of something that radiates positivity and the importance of starting something new. I wanted to take my graphic design skills onto a platform that I have never explored before and try to create something new and exciting (which led to this fictional mobile app).
My goal with this app is to spark interest in supporting local businesses and giving your body healthy, fresh foods. I strived to convey the excitement of trying something new and going to a farmers’ market over a grocery store through the fun and happiness that these fresh fruits and veggies can bring to you.
Fresh and friendly! These are the two words I would use to describe the logo I created. I created a logo that represents location and food by combining a map pin drop with the leafy greens of my favorite vegetables. In addition, I accompanied the symbol with an inviting font through its rounded corners and thick serifs.
